Thank you for taking the time to complete this survey. The results will be used confidentially to help formulate the retail strategy for a small women’s wear company.
It will take approximately 10 minutes to complete.
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Personal Income: (optional) Under $50,000 $50,000 to $75,000 $75,001 to $100,000 $100,001 to $125,000 $125,001 to $150,000 $150,001 to $175,000 $175,001 to $200,000 Over $200,000 |
| What city/town and state do you live in? |
| What is the nearest metropolitan area? |
| What city/town do you usually shop in? |
| What city/town would you prefer to shop in? |
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What is your typical pant size? 0 2 4 6 8 10 12 14 16 or over |
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Do you typically wear your tops out of your pants or tucked in? Tucked in Out of pants |
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What characteristics would make your perfect pant? (i.e. leg width, type of fabric, fabric weight, fabric color, type of pocket, zipper placement, type of waistband, etc.) Please include any of these and/or your own ideas. |
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How much would you be willing to spend for your perfect pant? Less than $200 $200-$249 $250-$299 $300-$349 $350 or more |
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When purchasing clothes, how often do you expect that alterations will be needed? Always Almost always Frequently Infrequently Rarely Never |
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Would on-site alterations be an attractive store feature for you? Yes Indifferent No |
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Why do you shop? (Select all choices that apply) Social event/to be with friends Necessity (when you need something specific to wear) Enjoy shopping Enjoy new clothes/ Like new fashions/styles As therapy Feeling good about myself Feeling badly about myself Financial situation changed Job situation changed Size change/Fit issues Age/Getting older Have more time to shop Other: |
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How do you usually feel when you shop? (Select all choices that apply) Agitated Calm Annoyed Comfortable Bored Excited Defeated Embarrassed Confident Tense Relaxed Tired Energetic Upset Successful Depressed Happy Cheerful Ambivalent Pleasant Other: |
| What are your favorite stores to shop in? |
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Why? |
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How often do you make a decision in a store that you later regret? Always Almost always Frequently Infrequently Rarely Never |
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Why do you or do you not regret your choices? (i.e. rushed by sales clerk, careful about choices, etc.) |
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How often do you return merchandise? Always Almost always Frequently Infrequently Rarely Never |
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How should the perfect sales associate behave? |
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How much contact with a sales associate do you want in a store? None Minimal Moderate Frequent Constant |
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How much contact with a sales associate do you want out of the store? None Minimal Moderate Frequent Constant |
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How do you prefer to hear about sales, new shipments, etc.? (Select all choices that apply) Phone call Posting on company website with no e-mail notification |